Case Study
Spain, Mexico, Argentina, Chile

+123% visibility
Starting date: May 8, 2018

Client goals: enter the top 10 for the main key requests in the niche of tourism

What we did:
  • SEO audit
  • Keywords research - we collected semantic core taking into account the specifics of keywords for each country
  • Wrote meta-data for all landing pages (title, description, keywords, h1-h6)
  • On-site SEO optimization (internal links, markup, alt attributes for all images and other tasks)
  • Extended page content by 25-30% and optimized for the collected semantic core
  • Analyzed the backlinks of competitors and their anchor list
  • Collected potential donor-sites for backlinks and reviews (sites and forums in the tourism niche in 4 countries)
  • Repeated a part of the backlinks of competitors (reviews on niche sites, articles from 3000 characters), created company cards in popular business directories (including free sites like grippo) with a detailed unique description of the services from 500 characters
  • Managed a positive reputation in Google Business and Tripadvisor
  • The dynamics of the backlinks profile is keep on raising, the monthly increase in the number of referring domains
Current status: keep on working

Results: + 123% relative visibility in Google search (Spain, Mexico, Argentina, Chile)
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