Case Study
Italy, Spain, 2018

+215 keywords in TOP-3
Starting date: September 13, 2018

Client goals: reach the TOP-3 for the main keywords and get additional traffic through the extension of the semantic core

What we did:
  • SEO audit (at the start and then every 2 months, as the number of pages is increasing)
  • Keywords research - we collected a very extended semantic core (all commercial and informational keywords in the client niche in Italy and Spain)
  • Fixed meta-data (title, description, keywords, h1-h6)
  • On-site SEO optimization
  • Created content for pages with targeting on exact cities and regions, content optimized for extended semantic core
  • Analyzed the backlinks of competitors and their anchor list
  • Collected potential donor-sites for backlinks and reviews (thematic sites, business catalogs of Italy and Spain, niche forums, etc.)
  • Outreached niche's top bloggers and posted company reviews (native advertising, integrations)
  • Repeated a part of the backlinks of competitors, added company's cards to popular local business directories with a detailed unique description of 500 characters
  • Managed a positive company reputation in Google Business and Yelp
  • The dynamics of the backlinks profile is keep on raising, the monthly increase in the number of referring domains

Current status:
keep on working

Results: 215+ keywords in the TOP-3 in Italy and Spain
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