TRUSTCORP
24th of March 2020

Coronavirus
SEO and Marketing Tips

How can your business implement social distancing to prevent an outbreak yet survive the economic impact of COVID-19?
The World Health Organization has publicly announced the devastating effects of the coronavirus. Through various media outlets, we have also seen the devastation in China and Italy. At this point, safety precautions are necessary to control the spread of the virus. Many federal agencies have implemented policies to minimize the economic hardship of self-isolation.

The World Health Organization offers a Workplace Readiness Guide for employers. It provides help in dealing with COVD-19 and steps for minimizing its exposure.

How can your business implement social distancing to prevent an outbreak yet survive the economic impact of COVID-19?

Remain Calm & Move Forward

Consequently, an alarming number of marketers are suspending contracts and postponing marketing operations until the pandemic subsides. This impulsive reaction may result in a longer recovery once the epidemic has ceased.

Regardless of your industry, size of your business, or the corporate structure, all businesses are likely to lose revenue within the coming months. COVID-19 is scary, and it's causing massive amounts of fear globally.

However, no pandemic lasts forever. It will one day become a faded memory of the past.

"Flattening the curve" is an excellent strategy for minimizing the coronavirus impact by decreasing the infection rate and the effect on the social systems. In turn, cases are spread out over time, and new matters are handled more efficiently.

Budget Strategies for Marketing & SEO During the Coronavirus Outbreak

The organic search game will always equate to zero. This means your gains and losses are determined by others within the SERPS. Many view social and paid search like a live auction. Surprisingly, organic searches are not viewed this way.

Its existence should not be understated, for it's a competitive space that can bring about change within your business. By failing to move ahead, you may rapidly fall behind.

The US Small Business Administration reports that if annual sales are from $1 to $5 million, at least 7% of gross revenue should go to marketing and advertising. If you don't have the money for marketing right now, that's ok. Focus on profitable changes that you can make.

Ultimately, paid advertisement is your decision. SEO and content marketing are long strategies for acquiring new customers. However, you've invested in building a workflow, compiling data, and acquiring customers with quality content. Now is the time to stay focus and continue to work on all pending SEO tasks.

If you're marketing in-house or working with an agency, have your team build on your SEO strategies while they are working remotely and in self-isolation.

Must-Do SEO Marketing Strategies for a Fast Coronavirus Recovery

1. Interview Customers & Employees

Begin interviewing customers and employees to gain insight as to your product and services. You can use Google Hangouts and Zoom for video calls. If you want to transcribe the video, Otter.ai is an excellent resource.

2. Audit Your Existing Content

A full-blown audit of your content takes time. While it's slow, you can conduct a mini audit of your inventory and assets. For greater organization, create an Excel spreadsheet and tabs for key content types. Then evaluate each piece of content for updating, optimizing, adding links, and re-promoting.

3. Plan Webinars

If you were out of the office a lot before the coronavirus outbreak, the webinar game is one you should consider. It's reported that 91% of professionals prefer webinars for learning new information.

4. Clean-Up & Get Organized

Now is the time to clean up all pending matters. It will make it much easier to bounce back once the pandemic has ended. Delete unnecessary files, write new posts, clean up existing data, and read the marketing books you have in your desk.

5. Consider Other SERP Options

Unfortunately, many small business owners don't have the time to explore many of the sophisticated SERP options available. Start exploring rich search results, video carousel, paragraph snippets, and data tables snippets.

6. Record Videos

Videos are a great way of bringing more traffic to your website. It also helps with targeting longtail keywords, triggering feature snippets, and appearing in relevant searches.

7. Revive Your Online Reviews

Unfortunately, many businesses fail to respond to online reviews. You don't need to respond to reviews that were placed years ago, but it is a good idea to respond thoughtfully to your most recent reviews.

8. Capitalize from Digital Technology

Consider moving your storefront online. This offers customers the flexibility to shop online or locally. Familiarize yourself with video, for it's a valuable tool when sharing information.

9. Update Your Google Business Profile

Review the current information that's in Google. If it's incorrect, change it. Update your business hours, business description, and contact information. Consider Google posts for new offers and updates.

10. Upgrade Your Website

If there are any issues with your website, now is an excellent time to fix them. If you've always wanted to give your website a new look, you may be able to make minor changes that can have a significant impact on your website's visibility.

11. Remove Unnatural Links

Unnatural links can have a considerable impact on search engine rankings. Unnatural links can appear intentionally or unintentionally. Be careful of scrupulous SEO techniques, for it can affect desired results.

12. Create an Outreach Strategy

If customers are used to hearing from you regularly by email, text message, or social media, you may want to continue those efforts. It lets the customer know that you're still in business. However, avoid disaster-related promotions.

13. Learn More About Your Customers

Review all of your sales and leads. Analyze buying trends. Start answering important questions like why did your customers go to your competitors, or why is a specific product not selling?

The economic uncertainty, along with social distancing, can be stressful for many business owners. Not only are you responsible to yourself but also your employees, customers, and stakeholders. What you do now can have a high impact on your future and the future of others. If you can't conduct business right now, focus on the future and start preparing for recovery.